Business writers use the craziest naming conventions around (except for maybe the adult industry). Anyone who has browsed the local bookstore for business books will agree after having seen such titles as “The Mind Gym”, “The Money Diet”, “Freakonomics”, “Who moved My Cheese?”. These are all on Amazons top 5 right now, no kidding. So when I read Steve Majors title I wasn’t surprised, although when I logged on I was hoping to read about how I could make lots of money by being lazy, something I’m extremely proficient at, but was dismayed to find good, well written business advice instead.
Steve’s Bio includes a photo of himself and a summary of his business history. His methods are “lazy” which mean they require little overall relative effort as well as being involved in “no money down” business startups. I know what he is talking about having started a webhosting business myself. The best kinds of businesses are the ones that require very little effort and Steve specializes in real estate. He kind of looks like a typical accountant and apparently is a country music singer which conjures up an amusing image.
The Lazy Investor website has only occasional updates but the updates are long, thorough digests of advice including posts on business marketing, real estate investment and writing a business plan. Of course, he also promotes his own “boot camp” seminars and this is nicely segwayed (hey I just invented a word) via a rant about his injured leg. Despite the often dry subject matter Steve writes well both professionally and conversationally enough to not seem like you are reading from a textbook.
The site design and neat, tidy and a little boring. The logo features the author leaning against his own URL, arms folding looking real pro, and lazy since his shirt is not tucked in. The title header uses drop shadows and the site is a customized blogger template so everything screams cliche.
Steve Majors, The Lazy Investor, is a good website for anyone interested in gathering small business advice or interested generally in the practice of real estate investment. I can’t appraise the value of his advice as I’m not expert on the subject and really, too lazy to do the research, but he does seem to know what he is talking about. The site could use revamping but is easy enough to read and presumably makes good companion reading to his Lazy Investor workshops and literature. NULL