The Green-n-Brown website is a top-notch example of how an online retailer should organize and present a virtual business, and the products featured on the site, eco-friendly items, are ones in which everyone interested in doing his or her part for our environment should have an interest.
The Green-n-Brown Company combines ethical product sourcing with environmental stewardship and community involvement to actually blur the lines between a company operating for profit and one that has as a primary objective to benefit society at large. The idea behind the name of the site is that the products featured on it are either green, being eco-friendly, or brown, meaning organic.
As I perused the site I was struck by wide range of products on offer. There is an incredibly large selection of apparel, bags, jewelry, swimwear and gifts for men, women and juniors. There are also products for the home and even food items available for sale on the site.
While the Green-n-Brown website is not strictly in the form of a blog, it’s still an example of how original website design not necessarily tied to WordPress can work well when it comes to creating a compelling virtual storefront. The pros at Green-n-Brown have clearly put a lot of thought into the design of the site and it’s extremely user-friendly.
One small suggestion I’d have is to add a blog to the site, perhaps to review new organic and eco-friendly products as they are released, as there are new ones every week. Many companies do this as a way of better engaging their readership, and a constant flow of new content also helps get the attention of search engines. Still, Green-n-Brown gets extremely high marks from me for its first-rate execution and straightforward design.
Whether you are a specialty retailer looking for ideas on how to upgrade your website and make it more usable and aesthetically pleasing, or a shopper with an interest in purchasing more environmentally friendly products, the Green-n-Brown site is absolutely worth visiting and bookmarking.