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If you are planning to create a website and blog for your business and need an example site to show to your web developer as to the standards to which you’d like him to adhere, you won’t do much better than pointing him to the DRIFIRE website.

DRIFIRE.com is a business website for a company that provides flame resistant clothing for both military and commercial applications to distributors around the country, and they have done a superior job on their website explaining the difference lines of products they offer as well as the general need for fire resistant clothing.

In addition to a blog area–which we’re starting to see more and more of on commercials sites that know they need a means to continually update their customers–there is also a large selection of videos available on the site showing everything from fire tests and media interviews to how the company can help supply other companies with appropriate clothing for the fire industry, the utility industries as well as the military.

Another thing the company does correctly on the site is to incorporate social media icons for Twitter, and Facebook as the best way to enlist satisfied customers to get the word out about your company, and in effect voluntarily doing your marketing for you.

Whether you are in the market for comfortable, commercial fire resistant clothing or you are simply looking for ideas as to how to best construct a business website DRIFIRE.com is a terrific place to start your search.
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The Track Your Truck blog and website is an e-commerce site for a company that specializes in providing GPS vehicle tracking solutions for various sorts of commercial mobile assets.

This site is an excellent example of a business conveying their message to potential clients without compromising the aesthetic appeal of their website on one hand, while the same time showing a very concise and clear explanation of exactly what it is they offer and how much it would cost potential customers every month.

The site is an excellent example of education for its customers, an explanation of the benefits of real-time tracking as well as a repository for demonstration videos to help people understand their service, for those who may be more inclined to look at videos rather than read pages of text.

At the same time the website features a blog section as well, so that the company can keep visitors up to date with new information as to the industry and possible technological advances that serve to make their vehicle tracking solutions more efficient, or even cheaper.

The TrackYourTruck.com site is built on Drupal, a content management system that may not be quite as popular WordPress but is often favored by companies as a relatively simple way of creating attractive website quickly, normally with a static front page as well as more dynamic elements that are easy to change, such as the aforementioned blog located on this particular site.

For anyone interested in learning how to combine the commercial elements of their online presence with a blog format is nicely integrated on the homepage, I suggest that you go check out the Track Your Truck website. Especially if you are in need of GPS-based vehicle tracking solutions it looks to be a professional and reasonably priced company.NULL

Today’s featured website on The Weblog Review is an outstanding example of the way a local business can project a friendly, competent image that reinforces its brand as a fixture in a community, while at the same time educate visitors to its website on exactly what it does.

Today we take a look at Grovedental.com. Grove Dental is a dental group that service is the Chicago area, specifically they are a Wheaton, Lombard, Downers Grove, Bolingbrook Dentist that appears to do just about anything an individual or family would need in the way of general dentistry, pediatric dentistry, orthodontics, cosmetic dentistry, etc.

Naturally local businesses have to distinguish themselves from all the other options that potential customers have in their immediate area, and local dentistry especially is a particularly competitive industry. This website contains several elements that should be utilized nowadays to educate and build trust surrounding the services offered by a business and then make it very simple to convert visitors to the website to clients.

Specifically there is a blog area for this site that serves to notify customers of timely events such as holiday closures or upcoming special deals. There is also plenty of Twitter, YouTube and Facebook integration on Grovedental.com which allows people to consume the content contained on it in ways that are comfortable to them and then very easily share their recommendations for this particular dental group on the social media platform of their choice.

I always enjoy reviewing commercial sites that successfully downplay their business side in favor of connecting with their customers, and Grovedental.com does an excellent job of emphasizing that connection and inspiring confidence in their dental services in Chicago.NULL

One problem had by a business engaged in a technical field is that of simply conveying the intricacies of the service that it offers other businesses or consumers, while ensuring that its website does not alienate potential customers by getting so bogged down in technical details that the overall branding and marketing thrusts of the site are obscured.

Firstamericanplastic.com is the website of First American Plastic Molding Enterprise, a company that does custom plastic injection molding and in my opinion it does a superior job of clearly conveying the areas of expertise it has, in a way that is visually engaging and well-suited to turning website visitors into paying clients.

The website is built on Drupal, which is the content management system favored by many small businesses for its flexibility and the ease with which one can create an engaging Web presence with it, while allowing for easy incorporation of a blog area into websites as well.

First American has a great job with Drupal in this case by using first-rate images to very clearly explain what it can do for businesses that need complex plastic injection molding of parts and tooling. The blog area features press releases and news about the company that can only serve to increased its authority in the minds of site visitors and amplify its branding.

In recent years we’ve seen a huge move by businesses to adopt what used to be thought of as blogging tools and formats to get their message across.

Weblogs are no longer solely the domain of personal bloggers, and as anyone who is searching for a company that can help them with plastic injection molding can attest, firstamericanplastic.com is an outstanding example of this trend.NULL

The website and blog of the National Metal Fabricators company, located at nmfrings.com, is an excellent example of a hybrid website.

Though it houses the commercial presence of a company in business since 1944, it incorporates some of the very best aspects of both a well-organized static website as well as a dynamic blog that enables the company to frequently update its customers and potential customers as to new developments in sheet metal fabrication services in Chicago, as well as the overall economy and how it impacts their particular business.

We here at The Weblog Review are always interested in featuring new trends in websites and I believe we have an indication of the way forward for sites that need to educate customers about product lines but don’t want to do it in such a way that they fall back on the boring HTML-only presentation methods of the 1990s.

If you look carefully at nmfrings.com, you’ll notice that there are several so-called calls to action to make it easier for potential customers to request quotes from the company as to their fabrication services for sheet metal, but it is never done in such a way that it feels too overdone, which might risk alienating people who might otherwise be interested in metal fabrication.

If you are about to start a blog and website for your company, I would suggest taking a good look at nmfrings.com, as a good lesson on website design, coexisting with functional commercial aspects that need to be prominently displayed without compromising the attractive branding of the site.NULL