This blog is designed for a target audience of…wait for it…small business. You didn’t see that coming, did you? (I kid.) It’s not a very well designed blog, but the sheer volume of links to resource material makes it an invaluable tool for anyone who owns or will possibly own a small business.
Denise O’Berry runs the site and has written “three booklets” and “several how-to pamphlets” on small business issues. It took some digging to find her bio, and I only found it after many, many clicks through her linked site which is deniseoberry.com.
Denise seems to be struggling to find an audience for her blog and her otherwise sound advice. My criticism of the site is two-fold: She should put her bio and info prominently on the page. People want to know why they are taking advice from Denise, what her credentials are, how she’s helped others. The second bit is: get rid of the annoying pop up ad for “Small Business Boot Camp” that comes up every time you hit a link to anything else. This will chase people away faster than a small business fails.
But! If you follow the advice Denise gives, perhaps your small business will not fail. Spread the word to your small business friends to check out this blog. I honestly don’t believe you’ll find a more comprehensive site out there on this subject. Just for small business