First off, I just don’t see this site as a typical blog. A blog to me is a personal thing and I just don’t see this one meeting that criteria.
The author, Lynda Keeler began her site as a way to share with other women info about websites, online boutiques and services which she liked. It’s a one-stop for everything a woman would ever want to know about and then some. And it’s about one of a million sites that do the same thing. That’s fine, but the problem is how do you know what will appeal to you if you don’t know anything about the person recommending the product? Personally I have to know someone before I’ll trust their recommendations on just about anything.
The style of the site doesn’t do anything for me one way or the other. I can tell you that I do tire of advertising especially on a site that wishes to be labeled as a blog. The ads for me remove any personal touch, they’re also intrusive and distracting.
Overall I don’t think her site is bad. She is offering a service that many women find helpful. Basically Ms. Keeler does the work so you don’t have to. I can’t say I blame anyone for wanting it all in front of them at once, searching the web can be a real where to start. I will say this, Ms. Keeler has a motto of “find, filter, and focus” which means that she is adamant about it being simple to find the real information on her site without a lot of other non-essential “stuff” to distract you. Her site contains a lot of info, a lot of text, colorful words and photos, but the thing is that sometimes it’s just too much information all at once. Sometimes getting everything in one place isn’t a great thing, but alas that’s what the web has become and if that’s your thing, fine. But if you dislike sites that have seem to be a thousand ad campaigns rolled into one, this one isn’t for you.