I really wasn’t sure what to expect from this site – the title gave nothing away. First sightings didn’t give much away either. It’s subtitled as art, graphic design, cultural criticism, psy-ops. A glance at the owners profile failed to offer any further clues. Enigmatic.
So I dove in and dedicated quite some time in an attempt to find out more about the site and the owner. And it has to be said that I am still none the wiser. The posts generally consist of some kind of image – occasionally photographic but mainly graphic design. These are sometimes, but not always, accompanied by narrative and occasionally this narrative incorporates a foreign language – mainly French but also another language which I didn’t immediately recognise. I found this use of another language to be confusing. Most of the posts left me a little non-plussed in fact. Apart from this one – not only was I thankful to finally understand it, but I also found it to be perceptive and just plain old good advice.
The majority of the artwork here is undoubtedly excellent, but it isn’t made clear whether the owner is the artist or not. I’d have liked clarification on that. I consider myself to be reasonably intelligent but most of the narrative went way over my head and hence I’m not entirely sure who this blog would appeal to. Most likely it would be of interest to other graphic designers.
In terms of the design, there’s nothing offensive here. It’s a standard blogger template, reasonably tidy and doesn’t detract from the posts. There are only a few links and these all work well. The sidebar overall is short, with a cluster of buttons towards the bottom. Not my personal cup of English tea but nor are they overly distracting.
All in all, this site didn’t really captivate me. I didn’t feel that it caters for the mainstream reader but if you have an interest in graphic design then it’s probably worth a look.