Sometimes you come across a website that interweaves attractive presentation and creative site design with its commercial components so gracefully that you barely even think of the site as a virtual storefront. Defining Elegance is exactly this sort of site and in my opinion it’s an example of the best way to educate and involve potential customers, as well as encouraging return visits. The overall feeling of the Defining Elegance site is similar to walking through a high-end retail establishment with low-key sales associates who are adept at making your shopping experience as pleasurable as possible.
The site features a comprehensive range of luxury linens, pillows, bedding items, and even curtains and draperies. Whether you are looking to completely redecorate a bedroom or simply add a few high-quality touches you should take a look at what Defining Elegance has to offer you.
In addition to offering luxury linens there are sections of the site devoted to window treatments such as draperies, rugs and lighting, luxury bath items and table linens, and even a gifts and accessories section.
The site layout is split evenly between information about the offerings, as well as attractive photographs of the bedding and other items. Another very smart thing that Defining Elegance has going for it is the very professional short video embedded in the upper right-hand corner of the homepage. Beyond simple still photographs, a well-produced video like this must serve to increase confidence in any online retailer and it really works for the Defining Elegance site. The site even offers a free decorating e-book as well as a newsletter.
As attractive and professional as the Defining Elegance site is, it’s clearly a site to bookmark for future reference, even if you aren’t shopping today for high-quality linens, bedding or draperies. It does an excellent job of being a one-stop shopping destination for anyone looking for these items, as well as an excellent example of how to correctly construct a commercial site that engages visitors.NULL